New Subtitle!

Hi Friends,

Recently I took a hard look at my title, subtitle and overall message of my book. I'll admit, I probably made a mistake in naming it what I did. Don't get me wrong, I love the name and think it's clever and a nod to my favorite author, Robin Sharma. His book, 'The Saint, the Surfer and the CEO' was my blueprint for 'The Teacher, the Chef and the Hockey Player', as you can probably tell. The problem is that I'm not a famous author and I'm sending mixed messages about my intended audience and what the book is about. It's a self help book geared towards physical educators who want to better their craft. Anyone can benefit their careers or lives by reading the book, but my area of expertise, or niche, is PE. That being said, I changed my subtitle which is very general, to a more specific group whom I want to mentor. What do you think?


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